Building Generational Wealth for Women of Color w/ Lissa Prudencio

"I thought, if wealth brings people financial security, options, access, and experiences, why isn't it accessible to everyone?" - Lissa Prudencio

For systemic and historical reasons, it often feels like the worlds of money, wealth, and investing are reserved for men, specifically white men. Lissa Prudencio, Accredited Financial Counselor® and Wealth for Women of Color creator, wants to change that.  

After 13 years in business roles at Google, YouTube, and Fox Sports, Lissa enrolled in Certified Financial Planner™ classes. A few pages into the curriculum, she was shocked to discover that a world of wealth existed that she (and a lot of other women) had zero chance of being exposed to as a Filipino American daughter of working-class immigrants. So, she pivoted into helping women of color with their finances.

Systemic oppression and marginalization have contributed to a significant wealth and knowledge gap for women of color, making it difficult for many to achieve financial security. That's why Lissa is committed to providing educational resources, tools, and strategies tailored to the unique challenges faced by women of color.

In 2022, she founded Wealth for Women of Color, a platform dedicated to empowering women of color to achieve financial security and build wealth. Now, she's on a mission to bridge the wealth gap and create a more equitable economic future. 

In this episode, we discuss: 

• Growing up with the "American dream" being a big part of Lissa's money story
• Transitioning from a career in tech to helping women with their finances
• Feeling bound to a secure job in the corporate world, then losing motivation and feeling burnt out 
• Taking a medical leave to escape a productivity mindset 
• The "hustle mentality" instilled in immigrants and POC
• How the financial system makes wealth inaccessible for marginalized groups
• Trading your time for money
• Setting boundaries with loved ones when it comes to lending money, cultural expectations + tips for doing so 
• Learning to empathize and create safe spaces for friends who may have financial obligations and need to say "no" sometimes
• Lissa's 10 Cash Commandments for Women of Color 

And more! Expect another episode dedicated to trading your time for money with Lissa soon.

To learn more about Wealth for Women of Color and follow along with Lissa, tap or click HERE.

To get acquainted with your host, tap or click HERE.

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Sound credits: Levels by Yung Kartz ($HMONEY theme song - intro/outro music)

Edited and produced by Anastasia Barbuzzi, founder and creative director of $HMONEY ($HMONEY Radio).